(ARA) - With the juggling of work, kids, school and a seemingly never-ending list of to-do's, it's easy to get caught up in the day-to-day tasks involved with living our lives and forget about the world immediately outside our own.
But for many in the rest of the world, addressing life's most basic necessities - like food, shelter and water - is a struggle of its own. Nearly 1 billion people around the world lack access to safe drinking water, and waterborne diseases remain a leading cause of illness and death in the developing world. In fact, every day more than 4,000 children die from illness and disease related to unsafe drinking water.
Non-profit organizations, such as the P&G Children's Safe Drinking Water Program are fighting to combat these startling statistics and help provide clean drinking water to people in need.
While you may wonder how you can help, donating time or money directly to your favorite charity is not always an option. In fact, according to a recent Ipsos Public Affairs online survey among 1,005 adult women, 75 percent say they wish to support causes they care about without having to donate a lot of money, and 70 percent wish they could support causes they care about through everyday purchases. That's why it's so important to make your purchases count.
Using coupons for good
While coupon usage is always a great way for families to save, many are unaware that coupons can enable users to save, while helping others in the process.
For instance, on Sunday, June 5, a special edition of the P&G GIVE HEALTH brandSAVER coupon booklet will be distributed in newspapers across the country. For each coupon redeemed from this booklet, one day of clean drinking water (2 cents per coupon redeemed) will be donated to people in developing countries through the P&G Children's Safe Drinking Water Program.
"Smart coupon redemption can enable people to use their everyday purchases to improve the lives of others," says Dr. Greg Allgood, director of the P&G Children's Safe Drinking Water Program. "By redeeming P&G brandSAVER coupons, consumers have helped us provide more than 42 million days of clean drinking water to people in need since 2008 - and that number continues to rise."
Unfortunately, only 23 percent of women have heard of or seen these types of coupons, yet more than 84 percent say they would be more likely to use a coupon if, in addition to providing them savings, it also contributed to a cause. In order to help spread the word about the availability of coupons that can save more than your bottom line, visit GIVE HEALTH on Facebook in late May to download a shareable tool to inspire friends and family to learn more about clean water issues and how to help.
To learn more about the issue of clean drinking water and the P&G Children's Safe Drinking Water Program, visit www.csdw.org.